7 ways social media helps businesses grow

Social media platforms are a valuable tool that many businesses and entrepreneurs use for business purposes. Every day more and more companies are appearing on social media so they can enjoy the benefits that a presence on different platforms offers. Especially in the current situation, it is extremely important to adapt to the needs of your target customers in order to survive in the market. But there are still those to whom it is not entirely clear how social networks can help businesses grow. Here are 7 ways how:

1. Present yourself the way you want to be seen

Social networks allow companies to build an online brand, ie. to form the perception they want the public to have about them. For example, if you are a company that wants to position itself as a high-end brand, then you must behave accordingly on social networks; the way and language you communicate as well as the visual content on your profile must be in line with the brand you want to build.

2. Inform the public about yourself

In the profile description and/or in the biography, briefly introduce yourself, describe who you are and what you do. It is important that you put your contact information, as well as links to the web and other platforms you use, in order to enable potential customers to learn more about you and to easily establish contact with you. Discover more interesting information about yourself, your services, and/or products with the content you post on social networks, and in this way position yourself as an expert in the type of services/products you offer.

3. Achieve a wider reach of potential customers

Unlike the physical office and the store, social networks allow businesses to present themselves and their services to people all over the world. Namely, the content that is published on platforms such as Facebook and Instagram is available to all people in the world. In this way, it is possible to find customers in other countries and continents, and with the help of paid ads on social networks, it is even more precise and efficient to reach target groups of potential customers in both domestic and foreign markets.

4. Make contact and communicate with customers

Just as it is possible to reach people on the other side of the world through social networks, it is also possible to get in touch with potential as well as existing clients at any time of the day. Namely, on various platforms you can start a conversation and ask followers for their opinions, you can comment on important posts and answer questions they ask you. In this way, you build a relationship with your followers and build trust that makes you a reliable choice for the type of services/products you provide.

5. Help potential customers choose

Social networks are a place where you can demonstrate your services and products. With educational and interesting posts, help potential customers choose something from your offer that is best for them. Advise them and explain what is best from your offer, and how it can improve their lives.

6. Find out first hand what your customers really want

By communicating with followers, you can find out what they think about your brand and offer, and what they really want. Ask them questions, do surveys, look at previous public reactions to your content. See which and what kind of posts have the most comments and likes, and offer more similar content. Facebook and Instagram are ideal networks where you can find out what potential customers want from you.

7. Collect testimonials

A social media presence allows your clients to share their experiences with you. Depending on which platform it is, your customers can leave reviews, comment on your posts and share their experience on their own profiles. Positive reviews on your profile will help convince potential customers to choose you. While you can share the posts that your clients share on their own profiles and in which they mention you on their own profile. Such content seems more credible and is available primarily to your clients’ followers, and can help you find new followers as well as clients.