5 factors that reduce the functionality of a website

A visually appealing and functional page is extremely important for any company because along with social networks, it is the main factor on the basis of which the perception of your brand is created. Namely, the website is the main place where potential clients are informed about you and what you offer. Therefore, it is important to provide site visitors with a pleasant experience and make it easier for them to access the required information.

1. Slow loading

You must have had an experience with a page that was too slow when you clicked on the link and waited a few seconds for it to load completely. And there have certainly been cases where you left such a page even before it loaded and gave up browsing the content of the page due to the slow loading of other subpages. Today’s internet users are used to everything on the internet being fast, and they don’t have the patience to wait to get the requested information. Businesses whose sites are slow to lose visitors before they can even introduce themselves to them through content on their web.

2. The page is not mobile-friendly

There are still pages that don’t fit the screen size. As most people own a mobile device with internet access, more and more content on the internet is viewed on smaller screens as well. For this reason, it is important that the page be customized for viewing on both larger and smaller screens.

3. It is difficult to find the information one is looking for

On some sites, finding the information you are looking for is a real challenge. Sometimes the navigation at the top of the page doesn’t always contain what visitors are looking for, and sometimes it contains too many options for comfortable and easy use. Also, if subpages on the web do not have CTA buttons or text links, it is difficult to guide visitors through the content and lead to key information.

4. Outdated information and design

Often the information on a website is outdated. For example, a company may change its address or contact number, and that change is not recorded on the company’s website, making it difficult for visitors to contact the company. Also, often the offer listed on the website differs from the one that companies actually have. This problem mostly occurs on old websites that are not maintained. In addition to outdated information, it is not uncommon for the design of this site to be outdated.

5. No contact form

Some of the most important information that companies must have on a website is contact information. But often even that is not enough. In order to make it as easy as possible for potential clients to get in touch with the company, the best solution is to place a contact form on the website. Unfortunately, many websites still do not contain this, which leads to the loss of potential customers.