A website is like a representative office of a company on the Internet. It is the main and most reliable place where potential clients, partners, and the public will be informed about you. For this reason, it is important that your website looks representative, that it is functional, and that it contains all the important information about your company that you want visitors to your website to know about. Your website is your office and can even be your store that anyone can visit at any time of the day from anywhere in the world. The potential of a good website is enormous, and these are some of the reasons why every business should have:
1. Representation of your business
Your website is your headquarters on the Internet, and for that reason, it must look representative. Namely, your website is part of your brand and must be in line with it. The colors, text, photos, and content of your site must be in a recognizable unique style of your brand.
2. The most reliable information
What visitors of your website read on your site is also what they will expect from you. For example, if your site contains educational content in the form of a blog, e-book, or video, visitors will perceive you as an expert in your field. Use your website as a place to highlight your qualities like experience, certifications, awards, etc. Introduce yourself in the best light and provide visitors to your website with interesting content, show them previous projects, important partners, and what they say about you.
3. Establishing contact
Allow visitors to your website to easily get in touch with you. Put icons on your page for social networks where you have your profiles, and in this way encourage visitors to follow you there as well. Include a contact form on your website to make it easier for visitors to get in touch with you. Also, include the newsletter form on your page because with its help you create and stay in touch with visitors who sign up for your newsletter.
4. Tracking and advertising to website visitors
Take advantage of the potential offered by the advanced features included on some sites, such as Facebook Pixel. In case you intend to use paid online ads, Facebook Pixel will allow you to display ads to users who have already been to your website. This is extremely useful if you have a web shop.
5. Insight into page performance
With tools like Google Analytics, you can see which groups of people are visiting your website, when, from where,… This tool will help you better understand who your potential customers are and adapt to them.
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